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The most "Hollywood-like" Canadian Designer Translated from: La Presse, Montreal

LaPresse

 

APR00

 

 

Peter Nygård the most "Hollywood-like" Canadian designer was in Montreal last week to show his most recent collections, and his online shopping Web site.

 

The businessman from Winnipeg, a son of Finnish immigrants, started his business in 1967, borrowing $8,000.00 to purchase a women's apparel company. Today he is the most important manufacturer of women's ready-to-wear and apparel in the country.

 

Mr. Nygård is extremely proud to state that both of his daughters Bianca and Åliå are working by his side. Bianca, 23 years old, whom completed her education at LaSalle College and is now in charge of the Web Site, an area in which he believes and invests in tremendously.

 

Since April 3, the Nygård team, hosts weekly auctions on their Website, where you can find fashion garments at value prices. A nice opportunity says Mr. Nygård, to get excellent deals. 

 

Could it be the end of the retail business?

 

"Not at all", says Mr. Nygård, "it will affect the catalogue business which is very similar, but not everybody will want to shop this way."

Nygård International is aiming towards "the active woman market, between 25 years old and more". And the latest news is that this manufacturer is succeeding very well!"


The Company owns three factories in Manitoba, and let's not leave out design offices in Montreal (near Place Bonaventure) and in New York as well, with many facilities in different cities. Not less than 2,500 employees evolve around these activities which are generating an annual production of 20 million samples.

 

One of Nygård International's strength is its integrated and very modern organization. From production to sale, all the operations are computerized. The inventories are extremely accurate, the deliveries fast, and the production offers maximum efficiency.

 

"We are paperless at Nygård, everything is done by computer". Therefore he is now inviting the consumer to follow him on the virtual road.

 

Nygård has dressed stars like Liza Minelli and Joan Collins. His Signature is not focussing on being avant-garde, but truly on being saleable and totally "wearable". A tangible proof is his actual Spring/Summer Collection, showed last week, with some elements of his Fall/Winter 2000-2001 Collection.

 

"I have been one of the few to really listen to my customers need's, even if it was not in style. I have always wanted to offer the best quality at the best price". One of his particularity is to focus on the pant (he is producing 65,000 per week) much more than the skirt.

 

What does he think of high Signatures like Yves St-Laurent?

"There will always be people who will waste their money, but those creations are not worth what they cost."

 

The Nygård name is also associated to the International jet set. He travels everywhere and goes back regularly to his house, will let's just say his estate or his Bahamas palace, that fills up a 100,000 square feet area... it's about twice the size of Bill Gates' one!