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Nygård goes Online Canadian Personality Makes Splash with Web Launch

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MAY00

 

Peter J. Nygård, Canada's biggest fashion personality, was in town last week for a 20-hour day that included interviews, staff meetings and a preview fashion show attended by hundreds of people.

 

Family

 

 

 

Nygård, whose career has gone from pants to polyester, now has taken on fashion technology with the launch of his Web site, www.nygard.com

 

His daughter Bianca is in charge of the bilingual online store (his other daughter Åliå models on the back cover of his magazine).

 

As he tells it, shopping has changed-it's as simple as clicking on the garment you want and filling in the order form, including your credit card number. You can join his Fashion Society, and let him choose outfits that suit you.

 

To emphasize the importance of the site launch, Nygård staged a 3-D fashion show at the Palais des Clongrés with clothes for all seasons.